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The advertising copy is the elucidation text, which must be written according to the formula of AIDA.
文案是说明文, 应基本遵照AIDA公式来写作.
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They claim editorial coverage is cheaper to obtain and is believed more whole - heartedly than advertising copy.
他们称,内容报道花费更低,而且比广告文案更能赢得信任.
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