What makes a game game-like is that the player -108- actually cares about the outcome, Werbach says.
出自-2016年12月阅读原文
Werbach gives the example of several Disneyland hotels in Anaheim, California, which used large digital leaderboards to display how efficiently laundry workers were working compared to one another.
出自-2016年12月阅读原文
We are at a point where in much of the developed world the vast majority of young people grew up playing video games, and an increasingly high percentage of adults play these video games too, Werbach says.
出自-2016年12月阅读原文
The concept of gamification is not entirely new, Werbach says.
出自-2016年12月阅读原文
Some people, Werbach says, are motivated by competition.
出自-2016年12月阅读原文
One company Werbach has studied uses gamification to create a sense of community and boost employees' morale ( ' , 士气).
出自-2016年12月阅读原文
It actually had a very negative effect on morale and performance, Werbach says.
出自-2016年12月阅读原文
Gamification is not a magic bullet, Werbach warns.
出自-2016年12月阅读原文
Gamification is about understanding what it is that makes games engaging and what game designers do to create a great experience in games, and taking those learnings and applying them to other contexts such as the workplace and education, explains Kevin Werbach, a gamification expert who teaches at the Wharton School of Business at the University of Pennsylvania in the United States.
出自-2016年12月阅读原文
But the word gamification and the widespread, conscious application of the concept only began in earnest about five years ago, Werbach says.
出自-2016年12月阅读原文
"Gamification is about understanding what it is that makes games engaging and what game designers do to create a great experience in games, and taking those learnings and applying them to other contexts such as the workplace and education," explains Kevin
2016年12月四级真题（第三套）阅读 Section B
"It actually had a very negative effect on morale and performance," Werbach says.
2016年12月四级真题（第三套）阅读 Section B
"We are at a point where in much of the developed world the vast majority of young people grew up playing video games, and an increasingly high percentage of adults play these video games too," Werbach says.
2016年12月四级真题（第三套）阅读 Section B
"What makes a game game-like is that the player actually cares about the outcome," Werbach says.
2016年12月四级真题（第三套）阅读 Section B
But the word "gamification" and the widespread, conscious application of the concept only began in earnest about five years ago, Werbach says.
2016年12月四级真题（第三套）阅读 Section B
Gamification is "not a magic bullet," Werbach warns.
2016年12月四级真题（第三套）阅读 Section B
One company Werbach has studied uses gamification to create a sense of community and boost employees' morale.
2016年12月四级真题（第三套）阅读 Section B
Werbach gives the example of several disneyland hotels in Anaheim, California, which used large digital leaderboards to display how efficiently laundry workers were working compared to one another.
2016年12月四级真题（第三套）阅读 Section B