Marketing: Marketing theory, sales management.

市场学: 市场学理论 、 营销管理.

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The paper reviews first tourism marketing theory and discusses of the general marketing on agency industry.

本文首先简述了旅游营销理论,探讨了旅行社业的一般营销问题.

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METHODS: This study was conducted based on marketing theory using literature retrieval and contrast analysis method.

方法: 以市场营销学理论为基础,采用文献检索和对比分析法.

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Commercial bank marketing ( CBM ) is the combining of marketing theory and commercial bank management theory.

商业银行市场营销理论是市场营销原理与商业银行经营管理理论相结合的产物.

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Marketing modes of Expo are closely related with the development of marketing theory.

世博会营销模式的发展同市场营销理论的发展紧密相关,本文以此入手分析了世界博览会在以往各个时期的营销模式.

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This thesis is based on the TV communication theory and the marketing theory.

电视传播学理论和市场营销学理论是本文的主要理论支撑.

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