The magic word here is leverage.

这里是两个字杠杆.

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An advertisement which begins with the magic word Free can rarely go wrong.

用“免费”这个神奇的词开头的广告大都会失灵的.

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An advertisement which begins with the magic word FREE can rarely go wrong.

以“免费”这个具有魔力的词开头广告是很少失败的.

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I feel certain millions of people will read The Magic Word and benefit by it.

我确信将有数百万的人们从阅读《神奇的字句》中获益.

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Her godmother struck the pumpkin with her magic wand and said the magic word, " Abracadabra . "

教母用魔杖敲了敲南瓜,念了一句咒语: 阿布拉卡达布拉.

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