"Our products succeed when they become part of daily or weekly patterns," said Carol Berning, a consumer psychologist who recently retired from Procter and Gamble, the company that sold $76 billion of tide, Crest and other products last year.

2010年考研真题（英语二）阅读理解 Section Ⅱ

Through experiments and observation, social scientists like Dr. Berning have learned that there is power in tying certain behaviors to habitual cues through ruthless advertising.

2010年考研真题（英语二）阅读理解 Section Ⅱ