Brand extension has become a quite useful new product strategy.

品牌延伸是公司常用的新产品策略之一.

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How to improve the rate of brand extension?

如何提高品牌延伸的成功率?

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Product signals always dilute the brand equity via brand extension, marketing agencies and competitors'action.

产品信号可以通过品牌延伸 、 营销中介、竞争者等途径产生品牌资产稀释作用.

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The end of the chain is brand extension, and the main earnings come from brand extension.

其中,链条的最末端即是品牌延伸.动画产业中的盈利主要就来自后期的品牌延伸市场.

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And as to obtain economies of scale of the brand extension strategy, has been widely used.

而作为获取规模经济效益的品牌延伸策略, 得到了广泛应用.

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In this paper, the author will explore the effects of gender differences on brand extension evaluation.

因此,本文作者将性别差异的影响放到品牌延伸评价中去,去探索消费者性别差异对品牌延伸评价的影响.

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In such a condition relative studies of brand extension need to be confirmed and verified.

在此情况下,研究消费者对品牌延伸的影响和评价有着重要意义.

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Small and Medium Enterprises; Brand; Independent Innovation; Brand Equity ; Brand Extension; Equity Management.

中小企业; 品牌; 自主创新; 品牌资产; 资产管理.

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And the coordination of various departments with Sprite brand extension is expected to reach sales goals.

以及协调各部门配合雪碧品牌的推广以达到预期的销售目标.

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