Some brands acquire a bad reputation that results in negative brand equity.
一些品牌名声很差,就导致负品牌资产.
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The marketing mix should focus on building and protecting brand equity.
市场营销组合应关注建设和保护品牌资产.
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Product signals always dilute the brand equity via brand extension, marketing agencies and competitors'action.
产品信号可以通过品牌延伸 、 营销中介、竞争者等途径产生品牌资产稀释作用.
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In other cases, the extensions are unsuccessful and can dilute the original brand equity.
另外的情形, 品牌延伸不成功并会冲淡原有的品牌资产.
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Small and Medium Enterprises; Brand; Independent Innovation; Brand Equity ; Brand Extension; Equity Management.
中小企业; 品牌; 自主创新; 品牌资产; 资产管理.
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Source attractiveness and source relevance are two most important dimension influencing brand equity.
来源的吸引性及相关性是影响品牌公平性的两个最重要的话面向.
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Brand equity have the significantly mediated effect to the relation between organization trust and repurchase intention.
品牌权益对组织信任与再购意愿的关系具有显著的中介效果.
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